NursingCAS is excited to share this new resource with our member schools. Within this toolkit are sample social media posts, newsletter blurbs, email templates, and more that schools can use to share information about their nursing programs. We hope these materials help your team maximize marketing efforts and gain additional visibility from prospective nursing students!
In addition to sharing the content included in this toolkit, we also encourage schools to engage with us on Facebook, Twitter/X, and LinkedIn. Please do not hesitate to reach out to NursingCAS with any questions.
Quick Tips
A few quick tips to help schools get started:
- Include a clear call to action in every communication
- Post consistently on social media (at least 2-3 posts per week is recommended)
- Engage with followers and respond to inquiries in a timely manner
- Keep messages short and concise
Social Media Posts
Facebook/LinkedIn
Are you ready to advance your nursing career? [School Name] is now accepting applications for the following programs for the [Application Cycle] cycle:
- [Program #1 Name]
- [Program #2 Name]
- [Program #3 Name]
Don’t miss the chance to continue your nursing journey with [School Name]. Apply today! [Link to Application]
Get the details on the [Nursing Program Name] at [School Name] during our upcoming information session! This event on [Date and Time] will highlight [Event Details]. Register today to find out if [School Name] is right for you 👉 [Link to Registration Page].
New this year: [School Name] is adding a [Program Name] starting in [Application Cycle]! This program is ideal for [Type of Students] and will allow you to [Program Details]. Learn more and apply today: [Link to Program Website].
We look forward to reviewing your application!
📢 Interested in the [Program Name] at [School Name]? There is still time to apply! We’ve extended our deadline to [Date]. To be eligible, applicants must have completed:
- [Admission Requirement]
- [Admission Requirement]
- [Admission Requirement]
Let [School Name] be the place where you achieve your nursing goals! Learn more: [Link to Application].
[School Name] uses @NursingCAS to make applying to nursing school easy! With NursingCAS, students can search for our school, apply to multiple programs, and submit all application requirements in one place. Find out how to get started: https://nursingcas.liaisoncas.org/apply/.
Twitter/X
[School Name] is now accepting applications for [Program Name]. Learn more about how the [Program Name] can help you achieve your #Nursing goals! [Link to Application].
Register today for our upcoming information session about our [Program Name]! This event will highlight [Event Details]. Secure your spot 👉 [Link to Registration Page].
🩺 Continue your #NursingJourney with [School Name]’s [Program Name]! With this program, you will [Program Details]. Apply here: [Link to Application].
📢 There is still time to apply for [Program Name] at [School Name]! We’ve extended our deadline to [Date]. Don’t wait – complete your application today! [Link to Application]
[School Name] uses @NursingCAS to make applying to #NursingSchool easy! With NursingCAS, students can search for our school, apply to multiple programs, and submit all application requirements in one place. Get started: https://nursingcas.liaisoncas.org/apply/.
Advance your #NursingCareer with [School Name]! We are now accepting applications for the following programs for the [Application Cycle] cycle:
- [Program #1 Name]
- [Program #2 Name]
- [Program #3 Name]
🩺 Don’t miss the chance to continue your nursing journey with [School Name]. Apply today!
📢 New program alert! [School Name] is adding [Program Name] for the [Application Cycle] cycle. In this program, you will [Program Details]. To be eligible, students must:
- [Admission Requirement]
- [Admission Requirement]
- [Admission Requirement]
Let [School Name] be the place where you achieve your #nursing goals! Visit our website to learn more 💻[Link to website]
[School Name] is hosting an information session on our [Program Name] on [Date]. This is your chance to get your questions answered about [Program Name] and find out if it’s the right program for you. Secure your spot and register today! 🔗link in bio
Are you interested in the [Program Name] at [School Name]? We’ve extended our deadline to [Date]! 📅
This program is ideal for [Type of Students] who are interested in [Program Details]. Visit our website to learn more about the [Program Name]. We look forward to reviewing your application!
[School Name] uses #NursingCAS to make applying to #NursingSchool easy! With NursingCAS, students can search for our school, apply to multiple programs, and submit all application requirements in one place. Visit www.nursingcas.org to find out how to get started!
Social Media Graphic Templates
Common Hashtags
- #nurse
- #nursing
- #nursingschool
- #nursingeducation
- #nursingstudent
- #nclex
- #nurselife
- #rn
- #lpn
- #studentnurse
- #futureofnursing
- #nursepractitioner
- #scrublife
- #nursesrock
Nursing Holidays
January
- National Certified Registered Nurse Anesthetists (CNRA) Week – Third week of January
- National IV Nurse Day – Jan. 25
February
- Ambulatory Care Nurses Week – First week of February
- PeriAnesthesia Nurse Awareness Week (PANAW) – First week of February
- Critical Care Transport Nurses Day – Feb. 18
March
- Gastroenterology (GI) Nurses & Associates Week – Third week of March
- Pediatric Nurse Practitioner (PNP) Week – Third week of March
- Certified Nurses Day – March 19
April
- Wound, Ostomy, & Continence (WOC) Nurse Week – Second week of April
- Transplant Nurses Week – Third week of April
- Radiological and Imaging Nurses Day – April 12
May
- National Nurses Month, Oncology Nursing Month – All Month
- National Skilled Nursing Care Week – Second week of May
- Neuroscience Nurses Week – Third week of May
- National Nurses Day – May 6
- National School Nurse Day – May 7
- National Student Nurses Day – May 8
- International Nurses Day – May 12
- National Nurses Week – May 6-12
June
- National Certified Nursing Assistants (CNA) Week – Second week of June
September
- National Clinical Nurse Specialist Recognition Week (CNS) – First week of September
- Vascular Nurses Week – Second week of September
- Nephrology Nurses Week – Second week of September
- National Neonatal Nurses Week – Third week of September
- Nursing Professional Development Week – Third week of September
- Pediatric Hematology/Oncology Nurses’ Day – Sept. 8
- National Neonatal Nurses Day – Sept. 15
October
- Emergency Nurses Week – First week of October
- Pediatric Nurses Week – First week of October
- Emergency Nurses Day – Second Wednesday of October
- Perinatal Nurses Week – Second week of October
- National Orthopaedic Nurses Week – Last week of October
- International Orthopaedic Nurses Day – Oct. 30
November
- Medical – Surgical Nurses Week – First week of November
- Urology Nurses and Associates Week – First week of November
- Forensic Nurses Week – First week of November
- National Nurse Practitioner Week – Second week of November
- National Perioperative Nurses Week – Second week of November
- Operating Room Nurse Day – Nov. 14
Newsletter Articles
Now Accepting Applications to the [Program Name]
[School Name] is excited to announce that we are accepting applications to the [Program Name] for the [Application Cycle] NursingCAS cycle! This program is a fantastic opportunity for students to [Program Details]. To be eligible for the program, students must [Admission Requirements].
Apply by [Application Deadline], and please contact [Contact Information] with any questions. We look forward to reviewing your application!
Join Us for a [Program Name] Information Session
Interested in learning about the [Program Name] at [School Name]? Join us for a [Virtual or In-Person] information session on [Date and Time]! This event is a great opportunity for students to get the details on the [Program Name], ask questions, and find out if it is the right program for you. [Speakers Names] will share information about [Event Details]. Register today and find out how [School Name] can help you start your nursing journey!
Email Template
To: [Recipient Name]
From: [School Name]
Subject: Start Your Nursing Education at [School Name]!
Dear [Recipient Name],
The [Application Cycle Dates] NursingCAS cycle is open! Are you ready to begin your nursing education at [School Name]? We are now accepting applications for the following programs:
- [Program Name 1]
- [Program Name 2]
- [Program Name 3]
[School Name] uses NursingCAS to make submitting your application easy! With NursingCAS, students can complete one application, select programs of interest, and submit any additional supporting materials (such as references, essays, etc.) and other required information all in one place. To get started:
- Go to the NursingCAS application
- Select the term you want to start in and click “Apply”
- Create your account
- Select the schools and programs you are interested in
- Fill in one application for all programs
Visit our website for additional program information, application deadlines, and upcoming information sessions. Please contact [Contact Information] with any questions.
Sincerely,
[School Name]
NursingCAS Branding Information
Logos
About NursingCAS
NursingCAS is the nation’s centralized application service for students applying to nursing programs at all levels. Similar to services in place for medicine, pharmacy, dentistry, and the other health professions, NursingCAS offers students a convenient way to research and apply to multiple nursing programs with a single online application.
NursingCAS is operated by the American Association of Colleges of Nursing (AACN) in partnership with Liaison International, the nation’s leading provider of centralized application services to health professions associations.
Other Resources
NursingCAS Resources
FAQ Pages
- NursingCAS Quick Start Guide and FAQs
- New Application Cycle FAQs
- What is NursingCAS?
- Programs & Application Status
- Fees & Payments
- Transcripts
- Coursework Entry
- GPAs
AACN Resources
Marketing Tools
Email Marketing
Graphic design
Social Media Management
Marketing Strategy/Content Management
Stock Photos
Helpful Articles
- 6 Steps to Create an Outstanding Marketing Plan [Free Templates]
- 8 Proven Digital Marketing Strategies for Universities
- Analyzing Effective Higher Education Marketing Strategies
- Create engaging & effective social media content
- Social media marketing: What it is and how to build your strategy
- How to Create the Ultimate Social Media Strategy that Drives Brand Awareness & ROI
- What Is Email Marketing? The Definitive Guide for Beginners
- Email marketing — a step-by-step guide to getting started