Roughly 15% of traffic to NursingCAS.org are referrals, meaning that prospective students find NursingCAS through school Websites. In order to maximize the effectiveness of these referrals and push prospective applicants to your school’s listing on the NursingCAS application, it is important to have an effective Call-to-Action (CTA). A CTA is a button or link that encourages a prospect to take action. It can be as simple as a “click here” hyperlink within a paragraph, but we encourage you to use other strategies to make a user more likely to engage, such as making your CTA a button. Below is a CTA button you can download and post on your own school’s Website. Learn more about CTA best practices.
NursingCAS has created a CTA that your school is welcome, and encouraged, to use. It is available to download as a .png, or .jpg.
<Insert School Name> is processing applications to its nursing program through NursingCAS, the centralized application service for nursing. Visit www.nursingcas.org to start an application or log into your existing account. Visit the Add Program page to select our nursing program and complete the steps to fill out and submit your application. If you need help with NursingCAS, visit the applicant help center or contact applicant support with questions.
Social media is an increasingly important tool for recruitment and also for reminding applicants about important dates such as deadlines. Mention NursingCAS on Twitter and Facebook to help point prospects toward your application. The University of Glasgow is a leader in social media innovation for colleges. Check out their Social Media Blog for ideas and insights for how to grow your reach.
WebAdMIT allows you to send batch emails when working with searches, lists, or the clipboard. For example, you can elect to send a deadline reminder email to all in progress applicants to remind them to complete their applications. Instructions for how to send emails through WebAdMIT are included in the WebAdMIT Help CenterDownload Resource