Echo Targeting (an AACN partner) is a digital banner advertising tool that allows member schools to exclusively reach NursingCAS students while they surf the internet. Owen Landon, President of Echo Interactive LLC, was joined by current Echo Targeting nursing school user, Jennifer O’Brien (University of Cincinnati) , in a 30-minute Student Recruitment: Echo Targeting webinar (September 2024). The presenters shared how schools can benefit from using banner ads and/or videos to reach NursingCAS students as they visit their favorite websites, including YouTube, Facebook, and Instagram.
This digital marketing program is flexible, affordable, and most importantly, effective. There are no spending minimums, no minimum number of months schools must participate, and each school can select the states in which they want to reach an audience of future students. The program is designed to be budget-friendly, so whether schools have $250 per month to reach the NursingCAS audience in a handful of states or $2,500 per month to reach the entire national audience, all schools can afford to participate.
Echo Targeting is a benefit for NursingCAS participating institutions. Two dozen nursing schools and four health professions associations use Echo Targeting to support recruitment efforts. Watch the webinar recording and view the presentation slides to learn how other schools have used the program to reach the NursingCAS audience when and where you need to reach them!
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